
The beauty industry is often segmented—some brands cater to women, others to men. But Oucch is different. It’s not just another female-centric brand, nor is it exclusively for men. It’s a beauty revolution for all.
With products ranging from solid perfumes and Ayurvedic lip scrubs to next-gen skincare essentials, Oucch is proving that beauty and self-care are for everyone. The brand caters to both audiences—while their ‘Swiftie’ perfume is designed for women, their ‘Habibi’ fragrance is tailored for men.
Their inclusivity extends beyond perfumes—where they offer lip masks for women, they provide a specialized lip scrub for men dealing with darkened lips from smoking. The brand’s bold fragrances like ‘Lust’ and ‘First Night’ don’t conform to stereotypes; instead, they make a statement—beauty is personal, not binary.
Oucch’s distinct identity is also reflected in its packaging—drawing from ancient Indian art styles while housing formulas that feel like they belong in the future.
What has truly shaken the fragrance industry is Oucch’s revolutionary approach to perfumes. Unlike traditional cologne bottles that are bulky, fragile, and expensive, Oucch’s solid perfumes are portable, cost a fraction of the price, and can be carried anywhere without fear of breaking. What’s even more astonishing is that this so-called ‘innovation’ is actually an ancient Indian practice that Oucch is reviving. The industry is in shock—how has such a practical and luxurious concept been overlooked for so long? Oucch is bringing it back, and in doing so, it is challenging everything we thought we knew about fragrances.
At a time when inclusivity is more than a buzzword, Oucch is setting a new standard—one that makes premium beauty truly universal.